Company Profile

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Our Profile

Our Strengths

The management brigade of NWHML possesses a wealth of knowledge as well as sound experience in hotel management/operation in the diverse business environment of China. For managing different brand portfolio, the NWHML management team is also flexible in adopting the most appropriate strategies.

For decades New World Hotel has been a well-established brand - it is only natural for NWHML to build on its well-known reputation for further development and enhancement of its regional brand coverage.

The format of chain operation also guarantees the economics of scale in terms of price negotiations, purchasing and leveraging. It also maximises resource utilisation and, as an outcome, will guarantee cost effectiveness.

The NWHML headquarters is located in Hong Kong which is the gateway of China. Choices of future New World hotel locations will take account of those major factors such as infrastructure and accessibility.

Brand Portfolio

NWHML is managing New World Mayfair Hotel Shanghai, New World Hotel Wuhan and New World Executive Residence Guangzhou at present. New hotel development projects are also in the pipeline - L'Arc New World Hotel Macau (2008), New World Hotel Dalian (2008) and New World Garden Hotel in Shanghai (2009).

Brand Strategy

New World Hotel Management Limited (NWHML) is here to develop and manage the “New World” brand of 5-star and 4-star hotels in the major cities of Asia Pacific.

As the hotel industry is a people-oriented business, management of the “New World” brand of hotels therefore focuses on acquiring, nurturing and retaining the best quality staff to ensure that guests will enjoy heartwarming service in a home-away-from-home environment. Every service is made accessible to the New World guests; and guests can enjoy friendly, unpretentious and sincere service.

To identify a diverse type of market segment, NWHML will also introduce and manage the Penta hotel brand at gateway cities of both China and of the other Asian countries. This concept of a one-stop hotel service brand originated in Europe. On top of geographical convenience, Penta hotel guests will also appreciate the great bed and shower, cutting-edge business facilities and impressive service. While winning guest recognition, the Penta hotel brand is also expected to maximize its operational efficiencies.

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